ABER is born out of a heartfelt commitment to our customers – raising the bar on the food experience with the best quality, the freshest, most delectable ingredients, and an abundance of choices. The best part – the same level of commitment transcends to our people; employees, partners, and suppliers, for we believe good people make good food.
We are a leading global agro-trade company, specializing in food retail, distribution, and marketing of ready-to-cook and semi-cooked health food and food-related products. Naashtha, our flagship brand offers a unique blend of health and taste through our expansive range of Dosa and Idli batters, innumerable varieties of parottas, and a natural range of desi chapatis. All Naashtha products are fortified with immunity boosters and essential minerals and vitamins, making them truly distinct from any other brand. We live by the promise of health in every bite.
We are partnered with KPL Shudhi, Kanha group, Tansuq bakes, Meron Agar Agar products, Maculex Semolina, etc.
1) Food safety, handled with care, leveraging next-gen technology
ABER is an ISO 9001-2015 and ISO 22000:2018 certified organization, and we diligently follow international standards for the delivery of our services and products. We have state-of-the-art technology infrastructure with fully automated, temperature-controlled production lines that ensure zero-touch operations and complete hygiene. Our sustainable ingredients and eco-friendly packaging ensure our customers feel good whenever they buy from us. Our vast processing and storage facilities and R&D centers are spread across 80,000 sq. ft. in the area and we operate 20 production lines simultaneously, all intelligently optimized for superior efficiency and workload balancing. We employ up to 1000 people and our people are proud to be ushering in the future of the global food industry.
2) Perfecting the art of fresh with ‘3Cs’ at the core
The 3Cs i.e., Customers, Commitment, and Care define every aspect of the way we do business at ABER. Our customers are at the front and center of all our business decisions, while our commitment to our employees, dealers, partners, and stakeholders drives authenticity and integrity in what we do. Equally important, we bake sustainability into everything that comes out of our facilities – right from the products to the packaging. Thanks to our strong foundation, we are uniquely positioned to lead the future of fresh food across UAE and beyond.
At ABER, our vast experience in the food retail industry lends us a strong understanding of our customer’s needs and goals. So, whether you are a dealer, distributor, owner of a grocery shop/supermarket, or managing food preparation/delivery for a large corporate/school/hospital, or hotel facility, we offer customized products and services to address your needs and budgets.
Thanks to our extensive network of trusted local suppliers and technology-driven automated operations management, we ensure that the best and the freshest produce reaches your kitchens in the shortest time possible from field to fork.
We take pride in obsessing over each one of our customers as ‘customer-centricity’ is core to our way of doing business. As one of the leading producers, marketers, and distributors of high-quality fortified fresh food in the region, our end goal is to improve the nutrition, health, and wellness of every consumer who buys from us. We, therefore, uphold the greatest standards in environmental, social, and economic sustainability in all our operations.
Outcome-driven approach
Measuring impact is core to our way of doing business, and therefore in everything we do, we define clear, achievable goals upfront.
Sustainability matters
Our focus on sustainability is two-fold - reducing harm to the environment and doing better. We reduce harm by following ethical sourcing and operations practices that help reduce our carbon footprint and food mileage. And we do better for the planet by improving people’s lifestyles with our health-focused food products.
People-oriented culture
Respect for all our stakeholders is baked into our values and we ensure our people prosper by creating shared value and opportunities for them across our value chain.
When you work with ABER, we promise you can rest assured about product quality, freshness, packaging, delivery timings, and even battling competition. How? Because we are doing all the heavy lifting - from sustainably sourcing the best ingredients, to having them delivered using our vast supplier network, and ensuring hygienic packaging, storage, and delivery leveraging intelligent automation technology. What do We do? Simply what you love - providing an unparalleled food experience to your end customers.
We take pride in the fact that in our fiercely competitive industry, we are one of the few truly purpose-driven brands. Our purpose is to do good by all - including our end customers, dealers, distributors, partners, and suppliers. And it is our firm belief that doing well translates into growth opportunities for everyone involved - be it growth in monetary impact or improvement in health and nutrition.
